CLIENT

EXPERIENCES

Township of Irvington, NJ-Department of Economic Development and Grants Oversight

Our Client

project summary

01

OVERVIEW

he Township of Irvington, NJ’s Department of Economic Development and Grants Oversight demonstrates a steadfast commitment to community welfare and development. In collaboration with this department, efforts were made to promote the “First-time Homebuyers’ Summit Brunch & Learn” event, aimed at educating and empowering residents about homeownership opportunities. The event promised valuable insights, including the potential for up to $27,000 in downpayment assistance, showcasing the department’s dedication to facilitating access to housing and financial resources for residents.

02

Strategy & Implementation

The promotion of the “First-time Homebuyers’ Summit Brunch & Learn” event was strategically executed through collaborative marketing efforts. This involved partnering with the Township of Irvington’s Department of Economic Development and Grants Oversight to conceptualize and organize the event. Utilizing billboard advertising, we aimed to reach a wide audience and generate awareness about the event’s educational and empowering objectives, emphasizing the potential financial benefits for attendees. Crafting messaging that resonated with prospective participants, we highlighted the event’s educational nature and its alignment with community development initiatives. Leveraging our partnership with the department, we ensured that promotional efforts were in line with their goals, further enhancing the event’s impact and reach within the community.

03

OUTCOME


The partnership between Ifodige and the Township of Irvington has yielded significant outcomes, even after the conclusion of the event. There has been an increase in community awareness and engagement regarding homeownership opportunities and financial assistance programs. This empowerment of residents through access to valuable information and resources has been instrumental in facilitating their journey towards homeownership. Furthermore, the Township’s reputation has been enhanced as a proactive advocate for community development and empowerment, fostering trust and goodwill among residents. The collaboration has established a positive precedent for future initiatives, reinforcing the shared commitment to community welfare and advancement between Ifodige and the Township of Irvington.